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Pragmatic Marketing Pragmatic marketing is a model that focuses on understanding the needs of customers and providing them with products that they want. It involves conducting interviews with potential customers, creating a prototype of the product and then testing it with them to make sure it meets their requirements. The process continues throughout the entire life-cycle of the product. One method flirts with relativism, which implies that truth is not as crucial a philosophical concept as it has been traditionally taken to be. Another approach is more cautious about relativism, focusing on the speech-act and justification theories. Track and trace Track and trace is a crucial supply chain management tool that allows businesses to know the location of products at all times. This visibility allows businesses to improve their logistics workflows, cut expenses and time. It also aids in improving efficiency and quality. It also reduces manual inventory counts and checks. It also assists in preventing production interruptions due to poor or insufficient equipment or raw materials. During the pandemic, many companies realized that they did not have visibility from the beginning to the end of their supply chain. This has resulted in a rise in the demand for smart, scalable track and trace technology that provide more reliable, accurate information on the performance of supply chains. These new technologies are able to make the supply chain more resilient to disruptions in the future, and protect the health of consumers and their families. One way to improve your company's track and trace capabilities is to upgrade your CMMS software to include the ability to serialize. This will ensure that every item has a unique identification number that can be tracked and recorded in real-time. This will help you meet regulatory requirements for example, those related to food safety. Utilizing a digital platform, such as MaintainX that is integrated into your CMMS software, allows you to analyze and access the data through a simple interface. It is easy to be confused by the term “track and trace” as it sounds like “follow the trail”. However it's a totally different procedure that records the path taken by a shipment or asset. All parties in the supply chain can access this information, including customers. This gives the customer more confidence in their delivery, and allows them to check whether it was damaged or lost during transport. The majority of parcels that are shipped today are scanned digitally at every step of the shipping process. These details are later made available online so that customers can check the status of their parcel anytime. This makes the experience of shipping better for both the customers and the shipping companies. This enables them to provide the service at a cheaper cost. Counterfeit detection Counterfeiting and the use of grey markets cost businesses trillions of dollars a year1. It tarnishes brands' reputations and undermines trust among consumers, and in the case of food and medicine, poses an enigma to the health of the public. Real-time, item-level traceability is essential to counter this problem. Digital authentication is usually reserved for expensive products due to its cost. Pragmatic's world-leading visual detection technology powers a variety of counterfeit prevention tools that work to safeguard your business. It is based on the Visual-AI stack, which offers the ability to scale and adapt to changing counterfeit detection for your marketplaces and platforms. Our solution is fast, precise, and easy to use. pragmatickr identifies and detects all forms of fake documents, ranging from banknote “paper” to digital images. The system analyzes various features, such as watermarks, microprinting and color shifts, to ensure that your goods are genuine. You can guarantee your customers' safety as well as ensure that your products meet the necessary standards. This will increase the profits you earn and boost confidence of your customers. The system can be utilized anyplace.